Market research proposal Example | Topics and Well Written Essays - 1000 words

Market - Research Proposal Example It has been two years since the company decided to include C&C on the Irish and London Stock Exchange. The initial public offering in May 2004 became an enormous success as numerous investors have been eyeing the company for years. This event has caused significant changes to the company's manufacturing and marketing departments. In addition to that, this public openness of the company to different investors has become the object of a great deal of criticisms when it comes to the company's privacy and the health and safety effects. Logically, beverage industry is one of the riskiest industries when it comes to the health and safety of employees (Paterson, 2001). Fortunately, the company has protected its employees and avoided the risks the different operations in beverage industry entail. Yet, the public stock offering was perceived by some analysts as catalysts in the different risks of the company. Also, the stock offering of the company in the international market has changed the market's perception of C&C from a private company to a mass-oriented enterprise. Hence, this research aims to investigate and analyse the changes the company underwent after its initial public offering. ... Other sources will include interviews and random surveys to the Irish market. This is essential in order to identify the public's perception of the company and what has to be changed to leverage the company's assets (Taylor, 2000). Basically, the population to be investigated comprises of the present market of Bulmers and Magners. This population will include both patronisers and nonpatronisers of Bulmers and Magners. They will be picked randomly and materials will be gathered through normative methods such as surveys and questionnaires. The materials gathered will be investigated, categorised and tabulated in order to be evaluated. The researcher will use statistical and nonstatistical methods to strategically interpret the materials gathered into stable conclusions. Thus, these statistical and nonstatistical methods to be used by the researcher, together with sufficient evidences, will represent the qualitative and quantitative interpretations. Basically, the major conclusions will comprise of the qualitative research. Yet, it has to be supported by quantitative results to further support the findings (Lowry, 1999). Moreover, there is an abundance of literature which may greatly help in evaluating the materials. The aim of this study is to expand that issue by collating and reviewing useful and related literatures. Determining the current position of Bulmers and Magners in Irish and international markets is helpful in drawing an overall picture of the situation, enabling the researcher to provide recommendations on how the current practices in the company can be improved to closely align the market positions of the two C&C brands. Although the research will